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Gem AI: 10x growth and what’s next

Author Profile_Vanlizza Chau

Vanlizza Chau

Senior Product Marketing Manager

Posted on

March 12, 2026

Saying AI is transforming recruiting would be the understatement of the year.

TA has been served a brand new cocktail that mixes lean teams, skyrocketing application volumes, rising fraud risk, and massive leaps in AI technology.

The result has been teams springing into action, harnessing the power of AI to reshape their recruiting process. Things that used to take forever – like searching for talent, writing outreach emails, reviewing applications, and scheduling interviews – can now be done better and faster by savvy recruiters using AI.

The way we see it at Gem, AI is empowering recruiters to finally be strategic talent partners

That means more time creating talent strategies, advising hiring managers, and building relationships with candidates. And less on everything else.

It’s not just a prediction: we’ve seen the shift in our data. Gem’s AI agents for sourcing, app review, talent rediscovery, and fraud detection are more popular than ever, experiencing massive customer demand and adoption.

In the last year, we’ve seen:

  • 10x AI revenue growth

  • 7x AI customer growth

  • 18x growth in monthly AI-assisted hires

It’s clear top TA teams are leaning into AI. But how is it actually helping them? And why are they choosing Gem? Let’s dive in.

What customers are saying about Gem AI

Companies of all kinds are seeing amazing results in the speed and effectiveness of their hiring. These include high-growth startups like Luma AI, Linktree, and Faire, as well as established enterprises like Zillow, Workiva, and HubSpot.

Here's what some of them have to say:

"Rather than taking days, AI in Gem is helping us find better candidates in minutes. We don’t want to ignore applicants just because we have too many. With Gem’s AI, we can actually surface the best talent from our inbound pipeline, rather than defaulting to passive sourcing every time."

Shahbaz Ali Zillow

Shahbaz Ali

Senior Director, Talent Acquisition Enablement, Experience, and Brand

Zillow | Customer Logo

"One thing I like about the AI Sourcing tool is I feel like I'm finding new candidates I haven't seen before. I like being able to describe exactly what I'm looking for, like experience in a marketplace. It's been really helpful in terms of finding new people to reach out to. There are some functionalities in the Gem AI tool that I really like in the sense that it's just easier to create a profile that I'm looking for."

JoJo Faire | Photo

Jojo Zou

Product Strategy, Analytics Recruiter

Faire | logo for quote

Real ROI:

AI momentum blog | Linktree & Workiva

The Gem AI difference

Gem AI momentum | AI marketecture | Detailed version

Find talent other tools miss

Gem goes beyond net-new sourcing. It also helps teams rediscover qualified past candidates in their ATS and CRM, and ranks inbound applicants with AI. That matters because historical data shows that 46% of sourced hires come from talent already in your systems, and AI helps speed up application reviews by 60%. 

Get higher-quality matches with smarter AI

Gem’s AI uses complete candidate context — including past applications, interview feedback, prior outreach, and engagement history — to rank talent more intelligently. That’s a big reason Gem’s match rate is now around 50%, meaning recruiters take action on roughly half of the candidates Gem surfaces.

Actually engage candidates you find

Search quality only matters if recruiters can reach the people they find. Gem combines AI sourcing with industry-leading email coverage and delivery, including 2x better coverage than competitors and a 98% email delivery rate.

Get more done across your workflow

Recruiters don’t just source. They review inbound, rediscover warm candidates, write outreach, and keep pipelines moving. Gem gives them AI across more of that day-to-day work, which is why teams using Gem’s AI agents handle 40% more jobs and 2x more applications, and see 60% faster application reviews.

Unlimited AI sourcing, not credits

Gem offers unlimited AI sourcing for each recruiter with a license, instead of a credit-based model. Teams won’t run into roadblocks or upcharges when they open a new role or need more candidates.

Works with your existing ATS or Gem All-In-One

Gem AI offers two ways to power your recruiting. It can integrate with any leading ATS, or you can move to a simpler, more cost-effective setup by consolidating AI, ATS, CRM, Scheduling, and Analytics on Gem.

What's new in Gem AI

You’re likely already familiar with Gem’s AI Sourcing and AI Application Review Agents. Over the last few months, we’ve continued to expand what Gem AI can do for recruiting teams:

  • Real-time search: Get matches in seconds and review qualified profiles right away.

  • AI Rediscovery Agent: Surface top past candidates from your ATS and CRM, with full context on interview history, outreach, and engagement, so you can pick up where you left off. 

  • AI Talent Insights: Understand your talent market before you kick off a search, with insights on role, location, company, and tenure to guide better decisions.

  • Ideal Profiles and other search enhancements: Turn job descriptions, intake notes, and example candidates into stronger search criteria and better matches.

  • AI Profile Summaries: See exactly why a candidate matches your criteria, with explainable summaries that reference specific parts of their background.

  • Coming soon – AI Fraud Detection Agent: Identify suspicious applications and reduce risk with zero added friction.

We’re moving quickly, so stay tuned for more Gem AI releases in the coming months.

Ready to be a strategic talent partner?

AI is a transformative technology that can work alongside you on repetitive tasks, while you focus on the talent strategy and relationships.

You’ll see the biggest impact when your AI is accurate, actionable, and spans all your talent sources and workflows. That’s what we’re building at Gem.

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